Postgraduate student from UIC Major in Public Relationship and Advertising
gate.io loginHello! My name is Zhang Jinyuan (Stewie). I am from China and I am a senior student of Public Relations and Advertising at BNU-HKBU United International College. Throughout my educational journey, I have received a solid foundation in media studies, having been trained in an all-English curriculum with a strong focus on practical application. Here is my portfolio
As a communication student, I am proficient in office software such as MS Word, Excel, PowerPoint, video editing software such as Premiere (Video Clip), text editing software Xiumi (Public Account Editor), scientific statistics software such as SPSS, programming software such as Python.
05/2021 - 07/2021
Responsible for student recruiting in the southwestern China in 2021; recruited a total number of 100 students; Organized 10 information sessions online and offline in the southwest area; accomplished admission report with detailed statistic.
07/2021 - 09/2021
Conducted 6 interviews, 10 news shooting,13 short video production, 5 live stream promotion, video editing, and official account operation, etc; Interviewed nutritionist and participated in the production of several episodes of the health science and education program; promoted live stream program for cultural and creative products of Guizhou Radio and Television Station.
09/2021 - 01/2022
Operated the official account of the ‘Net Zero Future’ low-carbon society simulation competition; organized intern recruiting in southern China and promoted cooperation with universities in the area; Organized the competition with 180 participants and 30 teams; recruited more than 60 interns and managed the promotion team with morethan20 members.
05/2023 - 08/2023
Coordinated with largemedicalenterprises,includingBoehringer-Ingelheim,TakedaPharmaceutical Co. Ltd., Amgen, etc.; produced PR releases, media plans, and media surveys for the mentioned enterprises;
During my undergraduate period, I completed the study of many important subjects, which laid the foundation for my research during the postgraduate period
In the digital media course I attended, I focused on learning about the production, management, and analysis of digital media. My primary research concentration revolved around the digital visualization of brand marketing across various platforms, as well as the legal constraints, copyright laws, and ethical considerations that must be adhered to when engaging in digital communication.
In the Computer Visual Design course I attended, I learned in-depth the use and application of various design software, including Photoshop, Illustrator, Dreamweaver, and more. Through the course, I have become proficient in graphic design and web design work, and have the ability to work independently on projects such as designing posters, brochures, and pamphlets as well as building complete web pages.
In the Communication Studies course, I explored various social science research techniques in depth and became proficient in using data analysis software such as SPSS to perform statistics and analysis. Additionally, in this course, I worked with my team to complete a comprehensive study on the effectiveness of college students' communication of user-generated content (UGC) on social media platforms in the post-pandemic era.
In the Media and Event Planning course, I learned how to utilize strategies across multiple media channels to support the success of an event. I also independently planned a marketing campaign for the Royal Canin pet food brand, including an online media campaign and an offline pop-up store set-up.
In the Integrated Marketing Communication course, I learned how to effectively integrate marketing strategies and communication techniques to achieve the objective of "Speaking With One Voice". During this course, my team and I developed several integrated marketing communication plans for companies such as HeyTea, China Railway, and Anta etc.
If you want to communicate with me, please leave your name, email and message content. I will contact you as soon as I receive it, thank you.
No.2000, Jintong Road
Xiangzhou District, Zhuhai, Guangdong
519075, China
m18083607612@163.com
Phone: (+86) 18083607612